“Some nuts are harder to crack than others. I was once fortunate to get some excellent training in this regard while working on a water project. We had little lead time and needed to mobilize widespread industry support to defeat a threatening piece of legislation. Using targeted messaging, we galvanized the California water industry behind our efforts. Critically, we did not limit ourselves to those who favored the project; we broadened our reach and narrowed our message, approaching those who might see the danger posed by the bill, if not the benefits presented by the project. Together, we achieved success, earning respect and consideration from project supporters and skeptics alike. It was a campaign waged with honesty and integrity, qualities I bring to every project and client.”